Selective Delivery

There are two ways by which BIT can support your targeted marketing initiatives:

• Criteria contained within the data file

  In some cases, your selective delivery criteria may be based upon data that is contained within your data file. For example, BIT can provide a specific insert to all account holders who have a designated relationship code. Or BIT can deliver a certain statement message to account holders who live in a specific zip code range. We look within your institution’s data file to determine the recipients, based in instructions that you provide.

• Separate output file of recipients

  In other cases, you may use an MCIF or data warehouse to run queries on your designated criteria. The application would then generate an output file of the accounts that should be included in the marketing campaign. For example, on a Debit Card campaign, you would generate a list of account holders who do not have a Debit Card, but meet the CU’s criteria for having one. BIT then merges your output lists with your data file to determine which marketing campaigns to deliver to each account holder.

All marketing campaigns are communicated to BIT online through the Campaign section of your Client Center for ease and accuracy.

Let us help you enhance your marketing results by utilizing selective delivery to target the right account holder with the right offer at the right time.

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