The Analyzer

If you don’t have an MCIF or data warehouse application to run queries and generate output files for targeted delivery, BIT offers an innovative program called The Analyzer.

The Analyzer software first enables you to link account holder data from multiple sources. Using wizards, you can import various source file data sets, such as data from your host system or supplemental demographic data, then combine them to make a single file of the financial institution’s account holder base.

The Analyzer next enables you to query this data based on age, geography, account type, account balance, etc. The financial institution’s marketing department can assign specific targeted offers based on those queries. Each query can have its own customized statement message, and/or its own designated statement insert.

The final step in creating a customized statement marketing campaign each month is to generate an output file, which is sent to BIT and merged with your statement data to deliver the right message to the right account holder at the right time via their statement.

Not only does The Analyzer provide tools for selecting targets and implementing full statement marketing campaigns, but it also enables you to track the success of each campaign with customized, printable reports.

See a demo of the The Analyzer.

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