In my previous post, "QR Code How-To", I talked about the necessary steps for marketers to take before creating and implementing a QR code in a campaign.  QR codes are tech-y and have a certain "cool" factor right now.  That, however, is no reason to jump on the bandwagon without proper research and knowledge.  Before you get started, be sure that you have the right person on your team (agency, consultant, employee, etc) who can help create a polished, professional, and trackable code for your business campaign.  When used properly, the possibilities for leveraging this medium are endless! 

Look at how the QR code has been integrated into the video below - customers are able to download the QR Code reader app from their smartphones, scan the code, then are taken to a per-determined destination. Depending on your campaign, you can direct users to a contest, mobile- site, facebook page, YouTube video, etc.

What sort of campaigns are you hoping to try with QR codes?  Let us know in the comment section below!

- Carrie