QR codes, or Quick Response codes are becoming more and more mainstream as the use of smartphones continues to increase. Theses codes are prominent in print advertisements, billboards, television ads, and even t-shirts and many other mediums. Essentially, users download a free QR code reader application on their smartphones, and then scan the code. Once scanned, the code takes users to a specified,location. Below is an outlined rundown of how you can integrate QR codes into your next campaign.
1. Make sure that utilizing a QR code makes sense
Before you hop on board the QR code craze, make sure that the addition of this technology to your marketing campaigns coincides with the marketing objectives.
2. Decide what medium to use
QR codes are not restricted to simply web-based content. You can utilize codes for text, email, contact information, videos, mobile-optimized landing pages, etc. Select which medium makes the most sense for your campaign.
3. Take users to a specialized location (that is mobile optimized)
Provide an incentive for users to scan the QR code by taking them to a
(mobile optimized) location that they couldn't normally access. We
suggest a specified YouTube video that is only accessible from the link
in the code, or a landing page. It is hugely important to make sure
that customers have an easy and good experience with your content, and
making it mobile friendly is the first step.
4. Make sure the link is traceable
Utilize a free service such as bit.ly, Google Analytics or a paid option like Omniture to create a unique link for the QR code so you are able to measure how many people scan and view the code.
5. Test, test, and re-test!
Once you use an application to generate a QR code, it is imperative to test the code through numerous apps and mobile platforms to make sure it is working correctly. Avoid making the most common mistake in using QR codes!
Here is an example of a QR code that will take you to our social media video. Download a free QR reader app from a smart phone, scan, and let us know what you think!
Best of luck in your QR code campaigns, and if you have any questions please let us know in the comments section!
- Carrie