In my previous post, "QR Code How-To", I talked about the necessary steps for marketers to take before creating and implementing a QR code in a campaign.  QR codes are tech-y and have a certain "cool" factor right now.  That, however, is no reason to jump on the bandwagon without proper re... [More]

QR codes, or Quick Response codes are becoming more and more mainstream as the use of smartphones continues to increase.  Theses codes are prominent in print advertisements, billboards, television ads, and even t-shirts and many other mediums.  Essentially, users download a free QR code re... [More]

With the emerging use and universality of social media, it is becoming more and more important to leverage the power of those that are true advocates of your brand.  Below is a step-by-step guide on how to connect with these influencers to maximize your brand power online. 1. Determin... [More]

It's about that time of year again, where BIT Statement Processing rolls out the red carpet to show our wonderful clients just how much we appreciate them.  Last year Jennifer Amaral from Mocse Credit Union, won the big prize - the BIT Statement Processing Client Appreciation Hawaiian Vacatio... [More]